Boosting your customer base is important. However, what happens when a customer makes a purchase on your site for the first time? How many of these customers come back to you to make another purchase?
Statistics say that retaining loyal customers is more profitable than attracting new ones. Loyal customers keep coming back to your store, boosting your profits. Above all, they’re your biggest brand advocates.
As long as they’re satisfied with your products and customer services, they will share the positive word of mouth and create tons of valuable user-generated content.