SEO after Hummingbird ~ Facts You Must Know to rank better in Search Engines

Google Hummingbird update has been the most recent move in the search engine industry that has created a lot of waives and thrown most SEO experts into heated debate on what it is and how it affects SERP and content marketing.

We know that Google cares about quality so it’s putting in its utmost to filter thrash away and present researchers with the most accurate results matching their queries.

Search result ranking in the past has a lot been based on keywords optimization. This gave birth to a plethora of black hat technics aimed at manipulating search engines and placing contents on top of SERP. Fortunately, Google, the search engine giant is now smart too with a larger radar, making it difficult for crappy keyword stuffed contents to escape and go under. If you want to rank well in search engines, you have to play by the new set of roles which is a complete re-look of SEO.

Search Engine Optimization (SEO) is simply the act of trying to rank your content based on keywords. Search engines used to consider keywords in title, url, keyword tag, keyword in content and keyword in inbound links to determine the relevance of your content.

There is been a major shift from this keyword based processing to a more complex conversational query processing algorithm, and if you feel like it’s a little too overwhelming to comprehend, Red Search SEO Agency could be the helping hand that you’re seeking. Google is trying to understand your visitors’ need and provide them with what they need. Simple keywords (long or short tail) may not really convey ones needs or wants so there is need for a more specific and semantic expression;

“Make money blogging”


“I want to know how to make money as a blogger”

Simply placing keywords repeatedly on your content (SEO) will not help things out. That will not be the most optimized way to let Google know the need you are trying to meet.seo after hummingbird

Long-Tail Keywords and Conversational Queries

Our second example above expresses a more specific want. Google knows exactly what this searcher’s intent is. You notice this is more conversational and semantic and the simple long tail keyword “Make money blogging” (repeated or not within your content) may really not help Google in the new updates. This keyword may have different connotations;

  • Suggestion 1: I want to teach you how to make money blogging
  • Suggestion 2: I want to know how to make money blogging
  • Suggestion 3: Stop struggling to make money blogging
  • Suggestion 4: It’s not possible to make money blogging

Now if a searcher enters this simple keyword in search engines, I can imaging Google asking “… What does he really want to get from me? ” Google may find pages with conflicting and misleading content and may not know which to match with the keyword.

Now think of this … What if Google ranks Suggestion 4 on its page 1 while the searcher’s intention was to get Suggestion 2 (i.e. wanting to know how to make money blogging) ? That goes to mean that the searchers will have to tell Google in more specific terms, exactly what they want.

Hummingbird concentrates more on whole queries rather than individual words, with greater understanding of words like ‘when’ ‘why’, ‘where’ and ”how’, as well as the user intent that sits behind these word.

Getting a better Ranking

Getting a better ranking after hummingbird becomes a bit more of work focused on quality in treating a specific purpose rather than keyword optimization. You now need to think and develop content that truly addresses and communicate relevance to a specific want and need and go beyond just scratching the surface to creating in-depth content that meet a need.

Ranking questions!

Does your content communicate relevance to a specific want or need ?

Do you answer the need better than anyone else ?

How many topics do you treat in your content ?

How deep is your content?

SEO extinguished or evolved?

I don’t think SEO is dead. There is just been a snappy touch to it. There is been a smart move from keyword optimization to content usability optimization. Rather than carefully placing keywords to rank for it, content developers will have to carefully develop their content to fufil the purpose of the searcher.

What Google wants is the most in-dept content that answers the need of the searcher without leaving him with unanswered questions. See where there is the need to completely dig the topic out?

Signals that may boost ranking

While Google is good enough to know how relevant your content it, there are a couple of other signals that can help boost your ranking. Google wants to give appreciable content to searchers so inevitably, visitors’ behavior towards your content will help the search giant appreciate your content even more. Let’s have a quick look at 4 of these signals or factors:

1 – Natural links

Note I didn’t just say ‘backlinks‘. I’m more specific about they type of links to your content. Earning and building links are two different activities –

Link building is your action to link any external resource back to your content. This is done through blog commenting, forum posts and signatures, article writings, etc. Another approach at building links is when you reward someone to link to your content. For the most part, the links you build are non-natural.

Link earning is action by your readers to link to your content from theirs because they find your content useful. Links earned are natural.

“The objective is not to ‘make your links appear natural’, the objective is that your links are natural” … Matt Cutts

Natural links are effective signals to tell search engines “hey this content is cool. We love it” and the best method to get more of these links is to create exceptionally good content and let others link to it on their own.

2 – Social signals

Social media today has taken over a great portion of the Internet. In recent times, one way for Internet users to approve and endorse content is to share it on social media. Though users have created black hat methods to generate more likes, tweets, plus and shares on their contents, these signals could still be an important way to determine the usefulness of your content

3 – Bounce rate and Time on site

A low bounce rate is a good indicator that visitors love your contents. That makes them move from one page to the other on your blog, increasing time on site.

4 – Load speed

Google has problems with sites that take more time to load. The search giant knows Internet users generally don’t have time to wait for a single page to load. That’s reasonable if they give more importance to fast loading sites.

These are just 4 of the many factors that affect search engine ranking. Remember that there are just supporting factors that help search engines get a clearer idea how searchers feel when they get to your site. Content remains one of the most determinant factors in ranking.

Share your thoughts with me in the comment box. If you think there is something I missed, let me hear from you. Thanks for reading 😉

33 thoughts on “SEO after Hummingbird ~ Facts You Must Know to rank better in Search Engines”

  1. Enstine, I have read with rapt attention your post on current trends on SEO. It is a good development that the big G has become smarter this time around, providing relevant information to searchers as opposed to former gabbage that used to be based mainly on keyword stuffing.
    Concerning content, it appears there is no fast rule about the length of articles or posts, but I normally will settle for between 800 – 1200 words per post. My thinking is that visitors to my site may be intimidated by the sheer length of my posts and leave which will increase my bounce rate – bad for my SEO. With time however, I hope o increase length of my content.
    About the social spread, it is being suggested in some seo circles that content can be dropped at audio sharing sites such as,, as well as donating to charity, giving testimonies e.t.c
    On the whole I have found your post very helpful. I found some points upon which I will work around to take my blog to the next level.

  2. Enstine:

    In many ways, this Google change really opens the door really wide for all extremely savvy online entrepreneurs.

    Because as you point out, with this latest change from Google, basically they want us as service providers, to be able (as best you can obviously) to customize our content, so that it truly caters to our specific target group.

    It’s sort of like saying “clear here for some really popular music.” hits of all time.And someone else says “The top ten Reggae hits of all time!”

    If your searcher is really looking specifically for top reggae hits, of all time, they’re far more likely, to at least start by clicking initially on your link as opposed to the more generic listing.

    This newer more updated (advanced) way of providing search content, tries to better hone in on the specifics, as opposed to simply trying be all things to all searchers!

    Really in depth and helps of all get better at being evolving service providers/entrepreneurs!

  3. Enstine,
    This is really useful information. I’m glad that content is taking more of a “center stage” as opposed to frantically trying to pump your site with “key words” just to get rankings but not providing any REAL value to the internet community.

  4. Interesting post Enstine,
    Post Hummingbird is a really time of reflection for most search marketers. However, you got it right with this:

    Getting a better ranking after hummingbird becomes a bit more of work focused on quality in treating a specific purpose rather than keyword optimization

    This is a take I feel every marketer should work with.

    This is comment was shared in where this post was syndicated
    Sunday – contributor

  5. How seo plugin like wordpress seo after hummingbird. Still relevant to use or not? By the way, this is awesome article.

  6. Hi Enstine,
    Thank for this amazing explanation about the new implication of hummingbird Google.
    I have seen some websites on page 1 on google with just one page of content that is always in Top after this update. What I remarked here about these kind of website is the social signals which are high. Like you said, social media can be one of top indicator on this new update.

  7. Great to see you new site here.I was unavailable for sometime and in that time you did many things.Great but what about emfastincome?

  8. Yup,nice tips Enstine and after the update,many bloggers get hit because of google’s stick,my visits increased.Thanks Google for bringing in Hummingbird and Thanks enstine for bringing me it in notice

  9. Hi Veer,
    So glad to have you on my new blog today. This blog is less than 24 hours but I’m seeing rocking activities on it. You are part of this hot movement. Thanks for your comment and contribution too 😉

  10. Great Post, Estine . Thanks to this post that all my doubts regarding Hummingbird has now been lost. I have understanded everything perfectly, thanks to this post.

    And i wish you luck with your new venture in your new blog. EM Fast Income is still one of the best blogs out there . 🙂

    And i have one off topic question. I hope you know my blog – Blogger Kid. The thing is i am till on Blogger and i am getting enough traffic . But, many are suggesting that i should migrate to WordPress.

    But, i am afraid of those big hosting bills, themes, plugins and i don’t have that much money to spend. I want to be a pro blogger. Whats your opinion on this.

    And based on your experience, Is WordPress better than Blogger in terms o SEO. I hope you reply to my queries . Thank You

    Rizwan @ Blogger Kid

    • Hello,
      Some folks have argued that blogger blogs get more attention from Google but I don’t see how that’s a ranking factor. What I know you get from wordpress is the huge community and availability of resources. You can however do well without the heavy bills from those you have mentioned. I don’t know about how much you pay with blogger but WordPress hosting won’t break your account.

      Thanks for commenting on this new blog

      • Sorry don’t mean to butt into the conversation but felt the need to answer.

        Blogger is 100% free while a self hosted solution is of course isn’t.

        There is the initial outlay of cash involved – hosting, theme, and a few plugins (possibly). The main benefit is that you have complete control over your content while on Blogger you are limited and can be censored or taken down for any reason Google feels like.

        Also – I would say from an SEO standpoint you are going to benefit from using WordPress over Blogger – its setup out of the box to be a bit more friendly than Blogger – even if it is on Google’s platform.

        The initial cost? About $200-$300 for the years hosting and a good framework/theme for the blog. (If you pay for the entire year you save a lot of money)

        The rest of it? Plugins etc… you can do 99% of them for free at first and work slowly into getting different premium plugins that work with your blog. So it is pretty affordable. And if you already have a readership/traffic? Then it should start paying for itself pretty quickly.

        I’d do your research and see if you could afford it before moving though.

  11. Useful information Enstine. You have thoroughly discussed all aspect of SEO. I thinks is main item of SEO world.

  12. Hey Enstine, I’m glad to be a part of this new and great community! 🙂

    A great blog with a great Topic/Content! What a great post to share with us today. 🙂

    Truth is I know nothing about this whole stuffs about Search Engine(Panda, Penguine and even Humingbirds), I just write quality contents, share it on social media and leave off SEO. But recently, I search withing my blog and use a focus keyword. Thanks to Worpress SEO. Like if I’m writing a post on “How to blog effectively”. I use a focus keyword of “blog”. I don’t know if this is right or not but that’s my own way of doing SEO.

    Thanks so much for sharing this with us today SIR!

    Stay blessed,

    • Hey Sam,
      Google is throwing many into confusion now. Just focus on doing great content and search engines will be your friend. Create back links to the content and boost ranking.

      Thanks for being part of this new community

  13. Enstine, I love the look of your new blog. Nice and simple! Great topic too.
    I like the Hummingbird better than those old pandas and penquins. It makes more sense in our writing I find. And repeating all those keywords did not make grammatical sense either. I think this will help many writers who wrote without all “SEO” factors. It will be interesting to see how this all evolves through 2014. Best wishes with the new blog too 🙂

    • Hi Lisa,
      Thanks for quickly coming over here and being one of the first to engage. I really do appreciate
      I spent sometime trying to tweak Genesis’s prose to make it different. I’m still to add more stuff to it

      Hope you have a wonderful week ahead and we wait to see how 2014 goes with these Google updates

  14. This hummingbird is now beginning to take shape. I am not sure how it will affect us but you have pointed us in the right direction and looks like we have to shape our blog posts and keywords accordingly.

    • Hey Shalu,
      So glad you are here on my new blog and thanks for the comment
      I think the best to do now is wait and see how it evolves in 2014 and the years to come 😉

      do have a nice week

  15. Hey Enstine!

    Great write up. I love how Google Algo works (Hummingbird) but it has toll on my site. Sigh~

    Anyway, you did explained it very well and keep it up.

    Nice website you have my dear friend!

  16. nice article and nice thought about SEO and Nice Idea about article writting, nice idea about content and hope the article will get better optimized by these idea.Thanks for such wonder full share of idea………..hope in further day you release such idea about SEO….
    Sangharsh a part time blogger……

  17. Hi, Enstine,
    Many congratulations for your new blog. 🙂
    After HummingBird SEO is a bit difficult if you are note more active towards your contents. Google SE is giving more value to the good contents.
    Keywords and Back-links are dead now. Bot are reading TITLE and DESCRIPTION only (No keywords please).
    HummingBird understands queries and acts according to it. Do you know? HummingBird has good knowledge of the synonyms. 🙂
    Also, It is looking for social signals. Means, you should make a proper presence on social media.

    Just try a search. Search with your BLOG’s name in Google. You will see, the maximum results are coming from social Medias.
    Thank You very much for sharing this.
    Have a great week. 🙂

    • Hi Kumar,
      Thanks for making the very first comment on this blog. I know some readers tried earlier before you but had issues with the commentluv Anti Backlink plugin which I just took down.

      Thanks for your contribution to the post and do have a wonderful day

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