Why Keywords Matter With SEO

Why Keywords Matter With SEO

In the digital world, keywords and links often pop up in content regarding search engine optimization (SEO). Most people know that these factors are integral to a digital marketing campaign. They are considered crucial ranking factors because search engines, like Google and Bing, continue to use them to determine the quality of a web page and its content. Backlinks, or links coming from external sources directing traffic to your website, are deemed as votes of confidence on the information that your domain provides.

So what’s the significance of keywords? They’re actually really important! Firstly, the right keywords will ensure that your site comes up near the top of the search engine results page when someone is looking for something within your niche. Keywords help to identify you, your business and your website, and set you apart from the competition. The right words will ensure that you get noticed, which translates into traffic, conversions, and all being well, more customers.

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4 Ways Maximize Your eCommerce Store Growth

4 Ways Maximize Your Ecommerce Store Growth

2020 has been a tumultuous, yet interesting year all round. For most industries, it has been incredibly disruptive on business, while others, like the eCommerce industry, have thrived. If you had a successful online business, which has continued through COVID-19, or whether you have undertaken a new digital business during this time, you might be looking for some pointers.

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