Best Push Notification Tools To Use on Your Site

The Internet allows us to curate the information that amuses us via computers or smartphones, while others are eliminated. As we live in a time where data is as necessary as the time spent, technology encourages us to filter out specific information appropriately. We do not like to check e-mail constantly, but we want the e-mail to “contact” us when it arrives.

We do not like to continually review a specific business process’s status, but we want it to inform us about its beginning or end. That is why there are push notifications. Push notifications, also called server push notifications, deliver information from a software application to a computer device without a specific request by the recipient (client).

The computer does not always send push notifications to the user. Still, another user can cause the notice to appear. For example, one user sends an e-mail, while the server sends a notification to another user about the received message.

Numerous Internet services abuse this functionality and send constant notifications to users that they can neither turn off nor filter, so they often irritate people. This is why many call those notifications or e-mails spam. If you don’t want your push notifications to be perceived by users as spam, try using some following tools.

1. OneSignal

OneSignal homepage

OneSignal is one of the head push notification services. Companies like Uber, Adobe, Conde Nast, Skyscanner are all using it, and it is also free to use. With OneSignal, you can send mobile push notifications, web push notifications, in-app notifications, and e-mail notifications.

It is the supreme solution if you plan to send both web and mobile push notifications via mobile apps. Your users will have total flexibility and filter as they want.

2. Google Firebase

Firebase homepage

As well as offering a host of other features, Google Firebase lets you send push notifications to app users. Like some other Google business tools, it is super easy to use and does exactly what it promises to do.

Google Firebase was not uniquely designed for push notifications, and you’ll have to make some compromises. You might not get additional features and functionalities, but Google makes up for it with Analytics integration.

3. Airship

Airship homepage

Airship specializes exclusively in the mobile communication experience, and that can do so much more than just help with mobile push notifications. It also launches things like SMS messages, e-mails, and mobile wallets.

Airship has many useful features like predictive analytics and AI optimization. If you choose this tool as your push notification provider, you will never make a mistake.

4. PushAlert

PushAlert homepage

PushAlert is a superior tool that offers a dedicated WordPress plugin. With PushAlert, you can send both desktop push notifications and mobile notifications. This tool has excellent features such as an Audience Creator, enabling you to send notifications to the most relevant and engaged subscribers.

Also, you can do A/B testing. You will have an API that can connect directly with your web or mobile app, permitting you to personalize notifications more than you would normally be able to.

5. Parse Push

Parse Push homepage

Parse Push is a straightforward tool to integrate with any app. It provides comprehensive stats and a wide range of push messages, analytics, and cloud storage. Parse Push has extraordinary features like advanced targeting and scheduling, cloud assistance, push tests, and non-technical integration.

Final Thoughts

The good sides of push notifications are numerous: notification of receiving an e-mail, traffic notifications, changes in weather, sports results, reminders, multiple discounts, business notices of delivery and receipt of goods, changes in business conditions, numerous legal changes, and more.

The key to success is not to spam your users but to send short and relevant messages with a clear call to action. A crucial factor is the frequency of sending push notifications. For example, finding the ideal balance between the number and the frequency of notifications keeps the users interested.

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