SEO is one of the key factors in the digital marketing arsenal that can assist you in improving your brand’s visibility on search engines, thereby helping you to increase your ranking as well as organic traffic. However, the most vital part in optimizing your website begins with understanding the basics of SEO.
If you are new, take a look at this post on SEO for newbies
Since SEO consists of both on-page as well as off-page techniques, getting a clearer perspective on them and then implementing them on your site, can help you to effectively optimize your site and prevent any undue disaster.