Bounce Rate is one of the things that pull a great portion of our attention. As a blogger or website owner, I know you are certainly worried with your bounce rate being above 50% and the main reason you are reading this post is you want to cut it down to as low as possible.
In the past, I brought out some little known tricks how to effectively reduce your bounce rate by psychologically causing readers to click internal links on your articles. Check out the article here and please remember to share it.
Recently, I ran into a plugin that has blown me away. I had no other option than grab a copy for my blog and the results obviously are keeping me excited. I’m talking about Zero Bounce WordPress Plugin.
I was pleasantly surprised how this plugin is so flexible. You are able to dig deep and deal with visitors on specific posts, from specific countries, from specific referrers (Google, Yahoo, Twitter, Facebook, etc).
So I got talking with the developer of Zero Bounce and what I wanted was a special discount code for you. The good news is he accepted to slice off 15%. You may want to quickly go grab your copy now.
Before I give you some more details about Zero Bounce, here is an interesting demo video showing how it works.
How does Zero Bounce Reduce Bounce Rate?
Now, there are two key terms I want you to know here and how these are handled by this wonderful plugin. A good understanding of these terms will help in moving your online business forward;
Bounce Rate
This is simply a percentage of visitors who come to your blog (from an external site) and leave without clicking another page/post on the same blog. Someone clicks your entry on Social media or search engine, drops on your blog and then clicks the “back button” or the “Exit button”. That will cause a bounce to happen because the visitor came and left creating just a single page view within a session. In simple terms, a bounce occur when there is just a single page view within a session.
Exit Rate!
This happens simply on a page where someone who has been on your blog leaves it. If you were reading Post A on my blog, then you click to Post B and close the page, an exit rate will be counted on Post B
Now let’s take scenario …
If a visitor comes from Google to your About Me page and clicks the back button or closes the page without visiting another page, a bounce will occur on the About Me page.
But if the visitor comes from Google to your Home page, then clicks your About Me page before closing the page, an Exit Rate will be counted on the About Me page.
I hope you now get the differences between these two often misunderstood terms. So let’s get to the real meat of this post and see how Zero Bounce can help deal with both Bounce rate and Exit Rate.
Zero Bounce is easy to setup
Now the first thing I want to underline is the fact that this plugin is easy to setup unlike some so-called premium plugins that make your simple world so complex.
Once you install and activate your copy, you just have to tell the plugin what to do if someone tries to bounce off your blog. Here is what the basic settings look like.
For the plugin to function, you will have to check the button to Activate. In the Global Url field, you have to enter different links (each per line) where you want the visitors to be redirected to each time they try to bounce off or exit any page on your blog.
The Global Urls field has two options;
- One url – activate this if you want everyone to be redirected to just one url
- More than one url – You can also add as many urls as you can but each visitor will be redirected to a random url picked from the list.
Now let’s look at more setting variables on the basic tab
By default, Zero Bounce is enabled for Home page, your blog posts and pages. However, for some reasons, you may want to disable the plugin on any of these. All you have to do is check the option.
If you want the plugin to just function for traffic from Google, Facebook or Bing, go ahead and check these values. However, the default value is set to redirect visitors who come to your blog from any source.
Now, there are some more intelligent options here so you have to check them out and activate accordingly. I want us to look at the 2 advanced features how they can be specifically set.
Zero Bounce Advanced Options!
Now you see clearly in this image how you can deal with visitors from specific sites who want to bounce back or exit your blog. You can instruct this plugin to redirect them to specific pages.
Geo-targeting!
Here is another amazing option if you are doing some sort of geo-targeted campaigns. For instance, you may want to redirect your bounce and exit traffic from UK to a specific event page coming up in UK. Now that won’t be necessarily for exit traffic from USA or India. How useful is this option?
Reducing Bounce Rate on Individual blog posts/pages
I mentioned above that Zero Bounce is a very flexible plugin so you can deal with post and pages individually. So every blog post you create, this plugin is able to redirect its bounce and exit traffic to any specific url. I know the opportunities here are limitless so you just have to put your brain at work.
How else is Zero Bounce WordPress Plugin useful?
Now, I must say here that the limit is how far your brain can think. While this plugin is excellent at reducing your bounce rate (which definitely has positive SEO impact), there are lots of other ways you can use it. Here is a list of such possibilities as detailed on the plugin home page;
How much does it cost?
If you have just one blog, you can instantly grab a license for $19. This comes with Lifetime Free Updates and 24/7 support. If you want to use the plugin on more blogs, check the pricing table below.
This is an excellent plugin to increase the money you make from niche sites so do grab a copy. Don’t forget to use coupon code to save 15%
Single license : $19
Coupon code: ENSTINEMUKI
Coupon will work on any package
Don’t forget to drop a comment and let me know how you are trying to cut down your bounce rate. Are you going to give this plugin a try?