When it comes to creating content for blogs and social media, it is essential to make the post as interesting and engaging as possible. The best way to boost engagement is to include images, videos, GIFs, quizzes, and other tools to can grab users’ attention easily.
In order to do that, you will need the right visual content tools, and listed below are some of the best tools available.
Canva
Canva is on the top of the list when it comes to the best visual content tools. It is a free graphic design platform that is best used for making business cards, invitations, flyers, Zoom backgrounds, social media posts, and much more.
Canva has a bunch of features for photo editing that require minimal prior knowledge. It is a home of thousands of professionally designed templates that can be customized easily by uploading your own pictures using a drag and drop interface.
You can also insert icons, edit images, choose fonts, and do anything else that might make the end result better.
VSCO
VSCO, formerly known as VSCO Cam, is an image editing app available for free on iOS and Android devices. This app comes with standard photo editing tools, a set of basic VSCO presets, which allows you to explore community spotlights and inspiring content.
VSCO is an excellent option for people who create content from images they took themselves. Although it’s primarily used for editing posts for social media, it can also be very useful professionally. With VSCO, you can easily edit any sort of picture and create any type of post meant for publishing on the internet.
In the VSCO Membership version, you can use the complete library, which includes vintage filters, advanced photo and video editing tools, and exclusive content with editing tips.
Giphy
Giphy is a company that provides social media, messaging platforms, and apps with free animated GIF images which can be sent as a message or embedded in a post. With Giphy, you can make any image or video clip into a gif useful for your business or private pleasure.
Other than that, Giphy is also a stock of so many GIFs, stickers, and clips that you can find one for any keyword you type in.
GIFs are fun, and they can be a way of improving visual strategy on your posts. They’re an opportunity to engage with more fun content and show your brand in a modern, trendy light that will attract younger customers.
Ion
Interactive content is on the top of the list when it comes to engaging media categories because it is a way to invite the user to participate in an activity in exchange for some information.
That is why Ion is a great option for those who are looking to produce amazing content while generating high levels of engagement. Ion creates solutions on demand to attract, convert, and keep the audience.
As a part of their services, Ion allows you to create interactive content like quizzes, ebooks, infographics, videos, lookbooks, and many more. All of these features can be used to make a post of any kind, and some of them, like ebooks, can also be used as independent material.
In conclusion
In today’s day and age, if you’re a business owner, you simply can’t allow yourself to have a boring blog, online store, or social media page. Visual content is everything, and if it’s used correctly, it can be the key to boosting engagement on your site.