The end game for every company website is to convert users to leads and customers. However, this feat is often too difficult simply because a business doesn’t always know what changes and improvements need to be made.
After all, there are dozens of variables that impact conversion rates, so it can get tricky to hit the right spot with design and other aspects. What you’re about to read will help you build your own website that converts.
Use live chat
Did you know that 79% of people online prefer to click on a live chat window when visiting a website if it pops up?
That’s a decent number and a great chance to engage people and win new sales. Nonetheless, many brands are still reluctant to introduce this feature on their website. As an entrepreneur, you need to know that using a live chat feature well means boosting customer satisfaction and retention. On top of that, it provides the chance to convert many visitors into paid customers.
To do so, you first need to pay attention to what pages on a website prompt the most inquiries or live chat conversations. Then use these as a starting ground for your on-page optimization.
Also, you need to be proactive. Analyze what pages the user has engaged with and how long they have stayed on each page. This will help your agents start a chat more conveniently.
Last but not least, you should enable some ‘unconventional’ live chat options. For instance, a WhatsApp chat on website pages would be a great idea because it allows you to stay in touch after the visitor leaves and add a personal touch. You can enable this through click and chat, QR code, or a specialized multi-channel widget.
Use SEO wisely
SEO is an ideal way to increase conversion rates. This is a strategy designed to increase the visibility of your website in search engines. At the same time, SEO factors also help to make the site more ‘human.’
These are the essential SEO factors that can positively impact your conversion rate:
- Mobile-friendliness – this is an important SEO ranking signal, so your website has to work well on mobile devices
- Website speed – long page load time is a sure way to harm your website and conversion rate
- Good website navigation
- Website security
Additionally, you should consider looking into SEO Host services. These services offer multiple IPs that can help your website rank well on local and worldwide searches. You can even choose a country you need your IP based out.
Direct visitors toward your objective
The goal of your website is to get users to help you reach and complete your objective. This is crucial for success. Your website has to look well and run well, but you also need to prioritize conversion-focused design. This sounds simple, but it’s not necessarily easy. However, you should always keep in mind
that you need to get visitors to complete a certain goal. This time, it’s all about converting. Try to do this through effective CTAs. A call to action is usually made of a headline and other complementary text along with a button that takes a user to your goal (a page, a form, an item, a purchase button, etc.).
Place your CTAs in the following places as they are the best for conversion:
- Top of each page
- Sidebar
- Footer
- Popup
Sense of urgency
People are easily hooked when they hear that there’s a great deal being prepared for them. People love discounts. Customers love a good deal. So, what can you do to stimulate more purchases by utilizing this little secret?
Well, you can consider adding a sense of urgency. Urgency is a method used by many eCommerce websites, and it can motivate users to buy more.
To create urgency, you should consider:
- Displaying stock levels on the product page.
- Enabling text alerts.
- Allowing customers to see how many other customers are currently looking at the product they’re also looking at.
- Sending last chance emails that alert buyers not to miss out on a deal.
- Offering time-bound purchases for same-day shipping.
However, you should be careful with urgency because it can be a double-edged sword. Don’t overdo it because it can lead to panic instead of urgency, and you definitely don’t want that.
Show off those testimonials
Showing off your positive reviews online can be a great way to win people’s trust. According to various studies, almost 88% of customers trust online reviews as much as recommendations from close friends.
Considering the level of trust that words of recommendation can generate, it’s not surprising that many studies have shown that online reviews can promote conversion very well.
Andrew Girdwood, Director of Media Innovation at DigitasLBi, did some research on the benefits of online referrals and found that they play a role in increasing online sales. One of the sites he looked at is Figleaves, which managed to increase conversion rates by 35% simply by adding a few recommendations on the website.
Final thoughts
When creating your website, keep sales generation in mind. Don’t follow the path of many other websites where they focus only on graphic design. These tips will help you make more sales and boost your conversion rate.