Trying to improve sales figures for your online store can be a pretty daunting task, and there is already a plethora of articles available online that can help you in that regard. Having said that, because of their huge scope, they can be hard to digest.
So to help you on your path of improving sales, we decided to share a few tips pertaining to a crucial aspect of running an E-commerce business, and that is email marketing. While most people are aware of what email marketing is, they don’t fully grasp how big of an influence it has on people.
A well-sent email can act as both an incentive for people to visit your store or close the deal. There is a reason why mailing lists and newsletters are still a thing. To get you started on your email marketing journey, here are a few tips to keep in mind as you work.
Grow your list
First and foremost, you need to spend some time collecting contact information. Of course, this is easier said than done, especially when you are starting out. While there is no sure-fire way of racking up thousands of followers in a single day, there are a few things you can do to guarantee success. Most importantly, keep the signup short.
As a matter of fact, the shorter, the better, since people will be more likely to do it if it isn’t a hassle. Secondly, while you do want your signup box to be obvious, don’t go overboard with pop-ups and other intrusive elements, as this will have the opposite effect.
Another thing you can do is allow people to signup via social media, making the process even easier. Once you have a decently sized list, start working on other facets of your business which will, in turn, result in more people joining your newsletter.
Create incentives via discounts
This is one of the simplest ways that you can get more sales. When people see that “X% off,” they will go crazy, you can hand out discounts via email in a few different ways, but the most common one is giving newsletter subscribers either a flat discount on all purchases or a discount on selected products.
Reward loyal customers
By rewarding your loyal customers with additional offers or exclusive benefits, you create a community. This familiarity will create a stronger connection between you and your customer, making it more likely that they will use your website in the future. Not only that, but they will most likely stick to your store even if they find a better deal elsewhere.
Automate
Thankfully we no longer live in the early two-thousands, and there are a lot of services out there that can help you focus on the important part of marketing, and that is making a connection. Services like Mailchimp save your time by automating the email-creating process.
Mailchimp is just an example, as there are many other services like it online. But they all share something in common, and that is that they make your life easier.
Gather statistics
This can be done in a variety of ways; the most common ones are A/B testing or surveys. How you collect the data is beside the point. The main thing that you need to do is act on that data and change things up so that it resonates even more with your targeted audience.
In conclusion
We tried to keep this article short and sweet, as we are guessing you don’t have too much time on your hands. Still, when it comes to cutting corners and saving time, Email marketing isn’t the place where you should do it. Good marketing campaigns can do wonders for your website. It can be hard but keep your chin up, as the hard work will pay off in no time.