Google Analytics is one boon of a tool for us internet marketers.
It helps us:
- Analyze data (hence the name),
- Understand our traffic better,
- Develop a better long-term content/keyword strateg,
- Implement optimal short-term solutions and fixes.
And it helps us keep track of what truly matters for every online business:
- Customer satisfaction
- ROI (return on investment)
- ROT (Return on Time)
With so much reliance on it, it is crucial that the data it gives is correct! (You agree?)