Running a successful business in today’s world has become more complex than ever. Among difficult areas that affect sales growth is customer relationship management.
Businesses spend a fortune on customer acquisition in different industries. Persuading consumers to purchase a company’s products and/or services does not guarantee success in facing future challenges of economic growth.
Companies must therefore develop strategies to collect customer data, store and manage their relationships in a way that is geared towards improved customer retention rate. This drives us to the details of CRM.