Craig Evans

Author Archives: Craig Evans

My name is Craig Evans. I am a finance fanatic and tech junkie based in Sydney, Australia. I like to impart my knowledge and share insights on the latest business industry news, marketing and leadership tips.

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9 Tips For Capturing Audience Attention Through Video

Brands only have 8 seconds to capture an audience’s attention through video. This is according to the New York Times, who stated that 8 seconds is the average length of an online user’s attention span.

As a brand, you may be thinking that 8 seconds is nowhere near enough time to communicate your message and sell your products or services effectively.

You’d be right to be concerned – if a user is not totally captivated by your video within seconds they will click off of scroll past it, and you will lose them as a lead.

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5 Simple Ways To Engage Your Social Media Audience

With 3 billion users worldwide, marketing on social media is a no-brainer.

But with so many users online, there are now thousands of businesses just like yours vying for their attention.

So what can you do to boost your brand on social media and keep your audience engaged?

1) Competitions

Competitions on social media are a great way to boost brand awareness as well as gain commitment from your customers.

By providing a competition and a prize you are getting their attention. By requiring action from them in order to enter the competition you are engaging them.

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4 Things You Need To Change Now To Increase Office Productivity

Running a business is no light feat; it takes patience, perseverance and guts, as well as having the right team around you.

Your employees are the real key to your success – when people who are truly passionate about your business are working for you, there are no limits to what you can achieve.

However, in order to really encourage success, you need to create a productive environment.

You and your team may work hard during office hours, but there are some things you can change in the office to increase workplace productivity.

This article will give you the tools you need to enhance your business from the inside out and allow your team to thrive.

7 External Sources That Are Said To Be The Business Growth Lifelines!

Every entrepreneur starts a business hoping for success and growth. However, succeeding in business is never a simple task but a tough journey.

Many things will be required for this journey to be successful and some of them may not be available or may be inadequate for business growth.

Some of these things required funds, the right people, realistic goals, strategic partnerships and a strong market for your products and services.

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Features Your Website Must Have If You’re A Multi-Service Business

Your website is the beating heart of your business; without it, you will have a hard time making sales.

In this age, it’s more important than ever for businesses to ensure their online footprint is up to scratch. Aside from harnessing social media and paid search campaigns, businesses should have a personalized website that effectively showcases their products and services, and drives traffic and sales.

There are a lot of aspects that make a successful, user-friendly and seo-friendly website, so if you’re in the process of creating your own, it’s imperative that you consider these things.

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How To Write Effective Product Descriptions To Boost Sales

Product descriptions are instrumental to the overall success of your online business growth and revenue. A good product description has the ability to persuade a customer to make a purchase. A bad product description can turn customers away in a matter of sections.

A good product description is, above all, well written and well judged. If you want to know how to create the perfect product description for your website and brand that will lead your customers down your sales funnel, keep reading!